Online betting platform has become a partner of Euro 2024
The upcoming UEFA European Football Championship 2024, which will take place in Germany, has partnered with a bookmaking company. Just a reminder, Euro 2024 will be held in 10 cities across Germany from June 14th to July 14th, 2024. Earlier, we discussed who the bookmakers consider as the top favorites for the tournament.
Thanks to this deal, the bookmaking company became the first platform to sign a sponsorship agreement with UEFA. In 2022, the same company became the first official betting partner of FIFA when it sponsored the World Cup in Qatar.
"Our new partner is a leading online sports betting operator specializing in cutting-edge technology and responsible gaming. We believe that their industry experience and dedication to football make them an excellent fit for participating in the tournament," - stated Laurent Epstein, UEFA's Marketing Director.
It's worth noting that this company will be the sole bookmaking platform advertised by UEFA throughout the tournament. Additionally, this bookmaker sponsors clubs such as Braga, Olympiacos, Stuttgart, PAOK, OFI, Apollon, Universitatea Craiova, and the International Olympic Academy.
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