Canadian airline company bought advertising space on Montreal's away jersey
The Montreal Canadiens' press service announced that the away jersey of the team will feature the logo of the largest Canadian airline company, Air Canada.
Consequently, Montreal will have two different sponsors on their jerseys. It's worth noting that the home jerseys of the club have showcased the logo of the Royal Bank of Canada for over a year now.
The NHL permitted the sale of advertising space on team jerseys only in the spring of last year. The size of the jersey advertising is strictly regulated: 7.6 by 8.9 cm.
The agreement with Air Canada is specifically for the team's away kits. The duration of the contract is undisclosed, but it's noted that the deal spans across several seasons. Additionally, Air Canada is the official airline carrier of Montreal.
It's worth mentioning that the Canadiens are currently in 13th place in the Eastern Conference. In 19 regular-season games, the team has accumulated only 18 points. They are trailing the playoff zone by 3 points, with three-quarters of the regular season still ahead.
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